I’ll try and keep this pretty simple and
fast.
Facebook have screwed up, in terms of their
algorithm and killing off organic reach in favour of paid promotion they’ve
alienated 98% of the market who simply don’t have a budget for social, nor do
they really want to invest in it unless they can naturally (for free) see
results on their networks by giving it a go themselves. So unless you’re
looking to market your page in paid promotion of facebook and you have an
established liker base already who’re interactive, you’re gonna have a bad time
and be investing heavily for not a lot of result.
These are the figures
- 6% of likers are reached organically
- 49% was peak organic reach in October 2013
- Organic reach to hit 0% by 2014 end
- 89% reach – paid campaign
Now twitter conversely, organic exposure
you can “follow” 2000 accounts without any limitation, then thereafter a
maximum of 1000 users per day as long as your ratio is strong. You can also
tailor this to be in touch with your target demographic and get an audience base
who are more responsive, reactive and engaging than that on facebook. As well
as being able to access individual tweets, search keywords and have your own
input on people’s conversations. It really is that easy.
But personally between the two, the
limitations set in place by Facebook’s algorithms outweigh the obvious time
implications that could be caused as a result of twitter engagement being so
high, but if you want to generate new business, time is irrelevant. So you
choose, facebook or twitter? Personally I’d choose twitter every time.
Any questions or queries feel free to tweet us ;) @thesocialev
Jordan Mason
Managing Director
The Social Evolution
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