Gifs, whats all the fuss about?

A graphic interchange format, better known as a gif are awesome tools for content marketers and regular people alike and there's a lot of fuss around them at the moment in the social marketing world due to twitter enabling them on 18th June, first of let me answer a few FAQs from clients and people who may just not be in the know.

What is a gif?

A gif is a selection of images relayed back to back to play a little video, at a lower frame speed than traditional video and without any audio. They look like this;



Maybe a poor choice of Gif to use, but well everyone loves Adam Sandler so its cool I guess.

The next thing to address is why should we use them now that they're available?

Well if we say a picture is worth a thousand words, then a gif of 10 images is worth 10,000 words, and in a world of content marketing that limits you to 140 characters, a 10,000 word gif is like striking oil, if used in the right context. They can take your average post to an awesome post and drive engagement through the roof as they're really just quite relatable. Personally, I prefer a gif to a vine as you can source them more easily and have less chance of embarrassing yourself!

How do I upload a gif?

Well it couldn't be easier, simply post the gif in the same way that you'd post an image, then twitter does the rest!

Where do I find a gif?

Personally my favourite site is giphy.com/  Its really easy to use and you can search pretty much anything and it'll generate a gif for you. 

Here are some other options if you don't like this site 

  1. www.reddit.com/r/gifs/
  2. www.reactiongifs.com/
  3. 9gag.com/gif
  4. www.gifs.net/
Or if you'd like to generate your own, you can here:

But most of all, just have fun with them and see what you can do, they really are quite cool if you get them right!

Thanks for reading!

Jordan Mason
The Social Evolution
www.thesocialevolution.co.uk
www.twitter.com/thesocialev
www.facebook.com/socialevolutionmedia




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