Want to create a network of 1million people
but don’t know how? Utilise your staff and close friend network to grow your
pages exponentially.
Each adult user on facebook has 338 friends
on average, so lets do some maths.
Say you have a mid-size company of 249
employees, this creates an in house network of 249x338 = 84,162 people
Then factor in your close group of family
and friends, getting them to share, like and comment on your posts, say 30
people, this gives a total reach just from your close network of 10,140 people
So there you have a network of 100,000
people at your disposal.
This works because each post on social
media shows on the newsfeed of every person who’s linked to that page, so
getting your friends and colleagues to like a page and engage with posts shows
up on all their friends news feeds and so on and so forth, with shares getting
the highest quantity of reach as it appears centrally on the news feed.
From there, if you can generate high
quality content, you can bank on more interactions and engagements, generating
higher exposure.
This can be applied across all social networks, it works especially well on twitter where retweets are fast and effective, having breadth of a page and higher interactions per user.
Its very simple, and can even be written
into social media policy, staff handbooks and contracts etc that it is required
to interact on every post that the company publishes. No one really checks who
likes the posts, but what you want is reach and engagement, and this gives you just
that. Your own viral army.
Use it carefully!
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