Social media stats

This blog has been written to briefly outline some statistics regarding social media;

In particular Facebook has looked to increase its exposure in expanding markets, focusing less on western economies, with an increase of 153 million users in the last year in Brazil, Japan, India, Russia and South Korea alone. Up 91% on 2012. 

Average time spent  per user is hard to quantify, as Facebook counts time spent per user when applications are left open, where-as the rest quantify active engagement, hence the extremely large number! 


In terms of marketing.....

Facebook's market value of $173 billion is equal to 144 times its 1.2 billion monthly active users. This means each user is worth $144 to Facebook! 

Facebook is the king, it has the largest impact on consumers purchasing behavior with a vast 47% of social media users telling interviewers that it does influence their purchase decisions.

People aged 45 – 54 are the fastest growing sector of Social Media. These are the CEO’s, Senior Managers and high-level executives that you need to be putting yourself in-front of. 

Users that follow companies on social media have increased by 106% in the last few years! 

Social networks have been around for over 10 years now, they're not going anywhere soon, these are just a brief oversight of the value of social networks and how they correspond with our everyday lives. The trends are only set to continue and as such it makes perfect sense to market business to these expanding readily available demographics.

I hope you found this interesting, it came as a shock to myself! 

Jordan Mason

www.thesocialevolution.co.uk
www.twitter.com/thesocialev
www.facebook.com/socialevolutionmedia